Catalog of the exhibition held at the Stedelijk Museum in Amsterdam, 5 April - 23 June 1968. Catalog no. 438.
(Introduction) 'Continuously aware of the technical possibilities, the industrial designer with his ingenuity and ability to programme, gives shape to things around us — no rare pieces of art, but general forms adapted to human dimensions Why is it that the museum, in organising this exhibition, has drawn attention to the work of individual designers, when almost all invited designers have stated that their end products never could materialize without close co-operation with others?
It is our conviction that the industrial designer is the only member of the team, who, owing to his way of thinking, is able to take the decisive step, which leads to a design in which man, matter, technique and particularly the present day, are harmoniously brought together. Through the 44 exhibits, 22 of which are from the Netherlands, the exhibition wishes to show the results which have been attained for industry by designers. When selection was made, factors such as technical requirements, functional abilities etc, were not of the first consideration. The Council for Industrial Design is doing excellent work in this field; they show a selection of products that are on the market. A museum has to limit itself to giving information about the design side, which is only one of the many facets of the full complexity of the industrial production.' Wil Bertheux
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